Case Study
Operating in: Austria, Bahrain, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Jordan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malta, Netherlands, Nigeria, Norway, Oman, Poland, Portugal, Qatar, Romania, Saudi Arabia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
QR code payments have a huge customer potential for merchants, considering leading digital wallets who use the codes include Alipay+ and WeChat Pay each with more than 1 billion users, UnionPay with more than 200 million bank cards issued outside China, and PayPal with its 431 million users worldwide.
These payment platforms allow users to “check in” to their wallet, enabling the retailer to contact and market to the customer before and after the transaction. They can also make payments and also interact with the shops.
epay enabled well-known retailer KaDeWe to offer its customers a variety of payment methods, including Alipay and WeChat, as well as traditional methods such as credit cards and girocards, which is a debit card used in Germany.
In response to the challenge of enhancing participant engagement and strengthening their position as a premium brand, Miles & More collaborated with cadooz to develop a cutting-edge platform that enables Miles & More members to seamlessly redeem miles for a diverse range of gift cards, both within and outside the domestic German market.
Launched in October 2014, the customized gift card solution has received widespread acclaim, marking a significant milestone for the program. The success paved the way for ongoing enhancements, including the expansion of the product portfolio to include exclusive premium retailers and the incorporation of additional countries, unlocking new potential for program participants.
Since 2016, INTERSPORT and epay have collaborated on a digital gift card system across affiliated countries. epay, leading the technical and commercial implementation, initiated the project in Germany (2016), Austria (2017), Slovakia, Czech Republic (2018) and Hungary (April). This streamlined approach replaced diverse paper-based gift card formats in the five-country group, accommodating varied cash register systems.
The unified gift card solution has been pivotal in supporting INTERSPORT’s global repositioning and digitization. The system, accessible to 1,100+ INTERSPORT retailers and 1,800+ affiliated stores, offers versatile cards in various values and designs for diverse occasions. Cards can be purchased online or in stores and can be redeemed online or at local retail outlets, contributing to a €20 million increase in loaded card value.
PayPoint and epay provided its attractive gift card portfolio of renowned international and local brands from the areas of gaming, fashion, electronics, streaming, and betting to Romania’s retailers via an API integration. The gift card and prepaid products from brands such as Steam, Holyo, OKTO, Betano and many more are now available to consumers at almost 20,000 PayPoint locations.
In addition, PayPoint will offer exclusive promotional activities in terms of additional services for customers at the point of sale via an API integration at their cash registers.
